Pro and Shop terms

1.Purpose and scope#

These Pro and Shop terms (the “Pro terms”) form a contract between the operator of Im Paharan (details in the Legal Notice) and an individual entrepreneur or organisation that sells on the platform as a verified professional seller (the “professional seller”, “you”).

The Pro terms supplement the Terms of Use, which continue to apply in full. In the event of a conflict on a matter concerning professional seller status, the Pro terms prevail. Nothing in the Pro terms limits the rights of buyers.

You accept the Pro terms when you send your application, by ticking a box that is not pre-ticked. The version accepted and the date are recorded.

Date of this version: 09.10.2026. The Pro terms are published in Armenian, Russian and English; the Armenian version prevails.

2.Who can apply#

The following may apply for professional seller status:

• individual entrepreneurs registered in the Republic of Armenia
• limited liability companies and other organisations registered in the Republic of Armenia

The application is made from an existing member account, by the individual entrepreneur personally or by a person authorised to act on behalf of the organisation (the “representative”). The account stays the same: its listings, reviews and messages are kept.

• One taxpayer identification number (HVHH) corresponds to one professional seller account.
• The shop name must be unique, must not be misleading and must not imitate the name of another person, a brand or Im Paharan.

If you sell as a business activity, you must obtain professional seller status: carrying on a business activity from a private individual’s account is prohibited (Terms of Use).

3.Application and verification#

You submit the application on the Pro sellers and shops page, in a few steps. Your draft is saved at each step.

1. Level (“Pro”, “Shop” or “Shop Premium”) and legal form (individual entrepreneur, limited liability company or other).
2. Business details: name, HVHH, state register number, registered address, representative, phone number and email address.
3. Documents: an extract from the state register issued less than 3 months ago and an identity document of the representative (both mandatory); for the “Shop” levels, optionally, brand authorisations (see Official shop).
4. For the “Shop” levels: the shop name and description.
5. Acceptance of the Pro terms and the commitment to sell only lawful products, with no counterfeits.

Documents are accepted in PDF, JPEG or PNG format, up to 8 MB each. They must be legible, complete, genuine and up to date.

Im Paharan checks the details, including against official registers. The check usually takes 1–2 working days; this is an indicative time, not a binding deadline. Im Paharan then:

• approves the application: the badge and the “Professional seller” box appear on your listings and your profile;
• asks for additional information, stating the reason: you can correct your application and send it again;
• refuses the application, stating the reason.

The decision and its reason are shown on the Pro sellers and shops page. After a refusal, you can submit a new application; the documents of the previous application are then deleted immediately.

4.Accuracy and updating of data#

You confirm that the details and documents you provide are accurate, complete and genuine, and that the representative has authority to act on your behalf.

You must inform Im Paharan of any change — business name, legal form, registered address, representative, contact details, termination of activity, deregistration or liquidation — without delay and no later than 10 days after the change, by writing to support@impaharan.am not yet active. Once the status has been approved, the details can be changed only through support, after a new check where necessary.

Periodic check. Im Paharan may ask you, once a year or whenever there is reasonable doubt, for an up-to-date extract from the state register or other supporting documents. If they are not provided within the time limit stated in the request (at least 14 days), the status may be suspended.

You are responsible for the consequences of inaccurate or out-of-date details.

5.Levels and limits#

The levels differ in the number of listings that can be online at the same time and in the number of free bumps:

Pro

up to 100 listings online at the same time; 10 free three-day bumps per month; a “Pro” badge and sales statistics.

Shop

up to 1000 listings online at the same time; 30 free three-day bumps per month; a “Shop” badge, the shop name on the profile, sales statistics and the option to request the “Official shop” badge.

Shop Premium

no limit on the number of listings online; 100 free three-day bumps per month; everything else as at the “Shop” level.

• Only listings currently on sale count towards the limit. When the limit is reached, a new listing cannot be published until another listing is sold or withdrawn.
• A listing offered in several sizes or pieces counts as one listing. It stays on sale while at least one piece is in stock.
• Free bumps are topped up every 30 days and do not carry over. They are ordinary three-day bumps: they are labelled “Ad” and give no other advantage in ranking (How Listings Are Ranked).
• To change level, write to support@impaharan.am not yet active; a change of level may require a new check.
• Im Paharan may change the limits and benefits of the levels. A change that is less favourable to you is announced at least 15 days in advance; listings already online are not removed because of such a change.

6.Price#

Professional seller status is free during the launch period. No fee is charged for the verification or for the status.

If a paid subscription for professional sellers is introduced, it will be announced at least 15 days in advance and will apply only with your express consent. Without that consent, no amount will be charged to you.

Like all sellers, professional sellers currently pay no commission on sales. Paid options (bumps, “Wardrobe spotlight”) are optional; their prices are on the Service Fee and Prices page.

7.Obligations towards buyers#

As a professional seller, you sell in your own name and are a party to the sale contract with the buyer; Im Paharan is not a party to it (Terms of Use). In addition to the Terms of Use, you must comply with consumer protection law, in particular:

• provide the buyer, before the contract is concluded, with the information required by law: your identity and contact details, the main characteristics of the item, its price, and the delivery and return conditions
• state clearly the condition of each item (new or used) and describe its defects
• honour the right to withdraw from a distance contract within 14 days (Articles 24.4 to 24.9 of the Law “On Protection of Consumer Rights”)
• be liable for defects in the item as provided by law
• issue electronic receipts (Article 15.1 of the Law “On Trade and Services”) and meet your tax obligations
• offer only items that you actually have, and keep the quantity shown for each size up to date so that every order can be fulfilled
• ship orders within the time limits set out in the Terms of Use and answer buyers’ messages within a reasonable time

It is prohibited to direct buyers outside the platform, to publish contact details in listings or to ask for payment outside the platform. Buyers’ rights are described in the Terms of Use.

8.Team#

At the “Shop” and “Shop Premium” levels, you can add staff to your shop’s team (Shop team); the maximum number depends on the level.

• each staff member uses their own member account and two-factor authentication; never share your password
• you choose each person’s role (Manager, Listings, Customer support); staff never have access to the money, the team or the shop’s details
• you are responsible for what your staff do on the platform as for your own actions; remove a person from the team without delay when they no longer work for you
• actions taken by staff for the shop are recorded in the team log, which you can see, and kept for 12 months

9.Flash sales#

On the “Flash sales” page, verified professional sellers, and the members of their team who can manage listings (Manager and Listings roles), can temporarily reduce the price of several listings:

• you choose the listings (up to 200 per sale), a reduction of 5% to 70% and a period of 1 hour to 14 days, in Yerevan time; the start can be scheduled up to 30 days in advance
• when the sale starts, the price of each listing really goes down: search, orders and offers use the reduced price, and members who have the listing in their favourites are notified
• when the sale ends, or if you cancel it, the previous price comes back
• a listing takes part in only one sale at a time
• if you change the price of a listing yourself during the sale, the listing leaves the sale and keeps its new price

Honest crossed-out price. The crossed-out price shown to buyers is the lowest price of the listing during the 30 days before the sale (according to its price history), and the reduction is calculated on that price. A listing whose price would not actually go down does not take part in the sale. It is prohibited to raise a price before a sale in order to display a larger reduction: this misleads buyers and may lead to the measures provided for in the Terms of Use.

Like any listing, a listing in a flash sale remains subject to the Catalogue Rules, including the checks before publication.

10.Lawful products and counterfeits#

By sending your application, you undertake to sell only products that comply with the law, that are genuine and that you are entitled to sell.

• Counterfeit goods, “replicas”, “imitations” and items prohibited by the Catalogue Rules are prohibited.
• Items subject to special rules (for example, jewellery made of precious metals, which must bear the hallmark required by law) may be sold only in compliance with those rules.
• On request, you must provide documents proving the origin of the items (invoices, contracts with suppliers or distributors) within the time limit set by Im Paharan.

In the event of a breach, the listings concerned are removed and the status may be suspended or withdrawn; in serious or repeated cases, the account may be closed. Where the law so requires, the competent authorities are informed (Terms of Use).

11.Official shop#

A seller at the “Shop” or “Shop Premium” level may request the “Official shop” badge for one or more brands, by providing, for each brand, an authorisation from the brand owner or its authorised distributor.

• The badge is shown only on items of the brands whose authorisation Im Paharan has checked.
• You must inform Im Paharan without delay if an authorisation ends, expires or is withdrawn.
• Im Paharan removes the badge for a brand if the authorisation is no longer valid, if the right holder objects, or if there is reasonable doubt about its authenticity.
• The badge does not relieve you of your responsibility for each item you sell.

12.Refusal, suspension and withdrawal of status#

Im Paharan may refuse an application, or suspend or withdraw professional seller status, in particular if:

• the details or documents are false, incomplete or out of date, or do not match the official registers
• the business is no longer registered or has ceased its activity
• counterfeit or prohibited items are sold
• the seller seriously or repeatedly breaches the Pro terms, the Terms of Use or the law
• documents requested during a periodic check are not provided

Effects. While the status is suspended, the badge and the “Professional seller” box are no longer shown, the seller’s listings are hidden and no new listing can be published. Orders in progress are handled as described in the Terms of Use. When the status is reinstated, the hidden listings are put back online.

Reasons and appeal. Every refusal, request for information or suspension states its reason (with an explanation where needed), which is shown on the Pro sellers and shops page. You may appeal within 14 days, as described on the Complaints and Disputes page.

Ending the status at your request. You may ask at any time for your professional seller status to be ended, by writing to support@impaharan.am not yet active. If you continue to sell as a business activity, you may not do so from a private individual’s account.

13.Data and documents#

Your details and documents are processed as described in the Privacy Policy. In short:

• documents are encrypted, only an administrator can open them, and every opening is recorded;
• the identity document of the representative is deleted 30 days after the final decision on the application, and all documents of a refused application 30 days after the refusal;
• the extract from the state register is kept for as long as the status is active;
• the legal form, business name, HVHH, state register number, registered address, phone number and email address are public, in the “Professional seller” box. An individual entrepreneur may choose not to display their personal phone number and email address: the buyer then receives them after placing an order.

You confirm that you have informed the representative, and any other person whose data appears in the application or the documents, that this data is provided to Im Paharan for verification.

14.Liability#

• You are liable for your listings and products, for compliance with the law (including tax, receipt and consumer protection obligations) and for the accuracy of your details. If a buyer, a right holder or a public authority brings a claim against Im Paharan as a result of your breach, you must compensate Im Paharan for the resulting loss, as provided by law.
• Im Paharan is liable for its own obligations as provided by law. It is not a party to sale contracts (Article 416.2 of the Civil Code of the Republic of Armenia) and does not guarantee any volume of sales.
• The verification of status concerns the identity and registration of the seller; it is not a guarantee by Im Paharan of the quality or authenticity of each item.
• These terms do not limit the liability of Im Paharan for damage caused intentionally or through gross negligence.

15.Changes to these terms#

• We announce changes to the Pro terms at least 15 days before they take effect, on the site and on the Pro sellers and shops page and, once sending emails becomes possible, also by email.
• For material changes (in particular the introduction of a paid subscription or of new obligations), we will ask for your new consent.
• If you do not agree with the changes, you may end your professional seller status before they take effect, at no cost.
• Changes required by law may take effect sooner; in that case, we will inform you as soon as possible.
• Previous versions are kept and provided on request at support@impaharan.am not yet active.

16.Contact#

Applications, changes of details, appeals

support@impaharan.am not yet active

Legal matters, right holders

legal@impaharan.am not yet active

Personal data

privacy@impaharan.am not yet active

The operator’s details are set out in the Legal Notice.